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Executive Communication/Letters from the President
Letter from the president to the florist network
Faith Hill partnership delivers outstanding results
Albert Einstein said that to achieve success, “You have to learn the rules of the game. And then you have to play better than anyone else.”
The record-breaking performance of our florist network at Valentine’s Day perfectly illustrated that point. I’m confident that Mother’s Day will provide yet another example.
More and more Americans are choosing Teleflora’s bouquets, hand-arranged and hand-delivered by local florists. Together, we make the holiday memorable and honor these very special women.
Driving that awareness, of course, is our robust partnership with Faith Hill, an A-list entertainer, mother of three girls, longtime flower lover and Teleflora fan. Faith Hill was voted the No. 1 most likeable celebrity by you, the members of our florist network, and by our customers.
Faith’s popularity and our reputation for quality made our Super Bowl commercial a hit with millions of viewers. We’ve got a great combination going and this chemistry will continue to pay off for the duration of our partnership.
Next up: our Mother’s Day commercial and specially designed Faith Hill Mother’s Day bouquets. This pairing will help us leverage the holiday to maximum advantage, meaning more orders for your floral shops.
Additionally, in February, our marketing and PR folks met with about a dozen editors of women’s lifestyle publications in New York City. They were there to publicize the Faith Hill line and show the rich diversity of Teleflora bouquets. I can tell you the editors were impressed. We expect this effort to drive even more sales to your shops.
Remember too that many consumers will do their Mother’s Day shopping online. So, if you have your website through eFlorist, you’ll be ahead of the game.
For example, you can send your customers free, professionally designed marketing emails, which can be tailored to include custom products and special promotions. It’s also important to make sure your website shows up-to-date seasonal categories and that your homepage displays appropriate seasonal products.
Remember too that your site is a place to showcase your custom creations. Web Services can help you update your site as well as upload unique designs. That’s a great way for you to differentiate yourself from competitors. The email marketing schedule and deadlines for submitting changes to your site are posted in the eFlorist Service Center on MyTeleflora.com.
As you gear up for another whirlwind holiday, know that we deeply appreciate your unmatched artistry, commitment and versatility.
We couldn’t do it without you.
Happy Mother’s Day!
Shawn Weidmann, President
Letter from the president to shoppers
Dear Valued Gelson’s Shopper,
The candlelight of the menorah and the coming together of family and friends mark the celebration of Hanukkah. There’s music, stories, dreidel games, gelt and, of course, the tradition of delicious food.
As you prepare for the holiday, remember Gelson’s is on hand to help you serve terrific meals that everyone will love. Count on us to make your Hanukkah enjoyable and memorable.
Whether you’re shopping for fresh, seasonal ingredients to cook at home or choosing delectable prepared dishes from our renowned Service Deli, we have you covered.
From the Gelson’s family to yours: Happy Hanukkah!
Rob McDougall, President and CEO